TaskRay, a leading enterprise work management platform designed for Salesforce, aimed to revamp its website from the ground up. The main goal was to improve user experience (UX), align the site with a refreshed brand design, and address technical challenges that had arisen over seven years of website evolution. The redesign was intended to enhance customer-facing interactions and backend usability while ensuring continued integration with essential workflows, such as Salesforce-specific forms and customer funnels.
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TaskRay’s original WordPress site was outdated and burdened by years of ad hoc updates from various freelancers and internal teams. Over time, excessive plugins and hardcoded elements had accumulated, leading to several key issues:
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